Business Theatre

Back by popular demand! Eye care professionals with ownership and management responsibility expressed a real need for reliable quality business advice.

Optrafair will once again host a Business Theatre to deliver a series of hard-hitting business sessions and real-world case studies embracing management issues such as HR and marketing to benefit owners and managers and give them tangible advice to help support their business decisions.

Free to attend, the Business Theatre lecture programme will be available for booking shortly. In the meantime, to give you an indication of the topics and speakers, please see the 2017 programme below.


DAY 1 - 1st April 2017

Keep your enemies close and your contact lens patients even closer…

10:30 - 11:00

David Samuel MBA, FCIM, dipM, FBDo, CL, BCLA

Marketing your practice for sustainable growth

11:15 - 11:45

Mark Draper B. Optom MBA
STORM

Future Trends in Eyewear Fashion and Design

12:00 - 12:30

Jaqui Ma
Trendfields

Improving CL wearer compliance to reduce risk/dropout and complaints

12:45 - 14:00

Richard Edward
OCCS

3 CET Points

‘What more could you do with your career?’
Exploring your career options in optometric science, education, research and clinic

14:15 - 14:45

Dr Tony Redmond, Dr Barbara Ryan and Dr Nik Sheen
WOPEC & Cardiff University

“If I train staff they will just leave…”
Why developing support staff is good for everyone. An “Eye to Eye” session sponsored by the WCSM Education Trust

15:00 - 15:30

Chair: Helen Perkins, Clerk to the Worshipful Company of Spectacle Makers
Co-Chair: Nick Walsh, Sector Skills Development Officer at ABDO
Optical Technician: Adrian Davies SMC(Tech), Specsavers, Blackburn
Optical Assistant: Jayne Edgar, Flint and Partners, Wolverhampton
Employer: Clive Marchant, Director, Colin Lee Opticians, and Vice-President of ABDO

SMC

"Pick Me Pick Me" - how to become the Go-To practice in your area

15:45 - 16:15

Gavin Rebello BSc(Hons) DipSpVis Dip ScVis MCOptom
STORM

How to build an army of raving fans

16:30 - 17:00

David Samuel MBA, dipM, FCIM, FBDO, CL
STORM

Planting the Seed: The psychology of shopping

17:15 - 17:45

Gina Robinson FBDO SMC (Tech)

DAY 2 - 2nd April 2017

7 tips to improve your practice profits

10:15 - 10:45

Dr Imran Hakim
STORM

Building your referral-based contact lens business

11:00 - 11:30

David Samuel MBA, dipM, FCIM, FBDO, CL, BCLA

Build a winning team masterclass

11:45 - 12:15

Sarah Morgan BSc(Hons) MPhil MCOptom FAAO FBCLA
STORM

Don't let the opportunity float away: The role of micronutrients in the treatment of vitreous floaters

12:30 - 13:00

Thomas Kaercher, MD, Ophthalmologist, Heidelberg, Germany
Zeon Healthcare

Could omni-channel retailing be the game-changer that no optical practice can afford to ignore?

13:15 - 13:45

Paul Clare, BSc, Co-Founder & Director of OptiCommerce
Ocuco

The Future of Optics: One Year On

14:00 - 15:00

Doug Perkins, Paul Morris
Specsavers

1 CET Point

Future Trends in Eyewear Fashion and Design

15:15 - 15:45

Jaqui Ma
Trendfields

The practice of the future

16:00 - 16:30

Dr Imran Hakim
STORM

Meeting The Eyecare Needs Of People With Learning Disabilities: Clinical and practical considerations

16:45 - 18:00

Lisa Donaldson BSC(Hons) MCOptom
Ned Saunders BSc(Hons) FBDO D-14986

3 CET points

DAY 3 - 3rd April 2017

Perimetry Workshop: Skills workshop

10:30 - 11:45

3 CET Points

Top 5 HR mistakes made by practice owners

12:00 - 12:30

Emma Wynne Chartered FCIPD, MA HRM
STORM

There is a hole in my contact lens bucket!

12:45 - 13:15

David Samuel MBA, dipM, FCIM, FBDO, CL, BCLA

The Optical Professions: What does the future hold?

13:30 - 14:00

Samantha Peters, Chief Executive and Registrar, General Optical Council

Multi Disciplinary Standards for Refractive Surgery

14:15 - 15:15

Richard Edwards BSc MCOptom, FODO

3 CET Points

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