Business Theatre programme 2017

Eye care professionals with ownership and management responsibility expressed a real need for reliable quality business advice. To meet this growing demand, Optrafair includes a Business Theatre to deliver a series of hard-hitting business sessions and real-world case studies embracing management issues such as HR and marketing to benefit owners and managers and give them tangible advice to help support their business decisions.

DAY 1 - 1st April 2017

Keep your enemies close and your contact lens patients even closer…

10:30 - 11:00

David Samuel MBA, FCIM, dipM, FBDo, CL, BCLA

Marketing your practice for sustainable growth

11:15 - 11:45

Mark Draper B. Optom MBA

Future Trends in Eyewear Fashion and Design

12:00 - 12:30

Jaqui Ma

Improving CL wearer compliance to reduce risk/dropout and complaints

12:45 - 14:00

Richard Edward

3 CET Points

‘What more could you do with your career?’
Exploring your career options in optometric science, education, research and clinic

14:15 - 14:45

Dr Tony Redmond, Dr Barbara Ryan and Dr Nik Sheen
WOPEC & Cardiff University

“If I train staff they will just leave…”
Why developing support staff is good for everyone. An “Eye to Eye” session sponsored by the WCSM Education Trust

15:00 - 15:30

Chair: Helen Perkins, Clerk to the Worshipful Company of Spectacle Makers
Co-Chair: Nick Walsh, Sector Skills Development Officer at ABDO
Optical Technician: Adrian Davies SMC(Tech), Specsavers, Blackburn
Optical Assistant: Jayne Edgar, Flint and Partners, Wolverhampton
Employer: Clive Marchant, Director, Colin Lee Opticians, and Vice-President of ABDO


"Pick Me Pick Me" - how to become the Go-To practice in your area

15:45 - 16:15

Gavin Rebello BSc(Hons) DipSpVis Dip ScVis MCOptom

How to build an army of raving fans

16:30 - 17:00

David Samuel MBA, dipM, FCIM, FBDO, CL

Planting the Seed: The psychology of shopping

17:15 - 17:45

Gina Robinson FBDO SMC (Tech)

DAY 2 - 2nd April 2017

7 tips to improve your practice profits

10:15 - 10:45

Dr Imran Hakim

Building your referral-based contact lens business

11:00 - 11:30

David Samuel MBA, dipM, FCIM, FBDO, CL, BCLA

Build a winning team masterclass

11:45 - 12:15

Sarah Morgan BSc(Hons) MPhil MCOptom FAAO FBCLA

Don't let the opportunity float away: The role of micronutrients in the treatment of vitreous floaters

12:30 - 13:00

Thomas Kaercher, MD, Ophthalmologist, Heidelberg, Germany
Zeon Healthcare

Could omni-channel retailing be the game-changer that no optical practice can afford to ignore?

13:15 - 13:45

Paul Clare, BSc, Co-Founder & Director of OptiCommerce

The Future of Optics: One Year On

14:00 - 15:00

Doug Perkins, Paul Morris

1 CET Point

Future Trends in Eyewear Fashion and Design

15:15 - 15:45

Jaqui Ma

The practice of the future

16:00 - 16:30

Dr Imran Hakim

Meeting The Eyecare Needs Of People With Learning Disabilities: Clinical and practical considerations

16:45 - 18:00

Lisa Donaldson BSC(Hons) MCOptom
Ned Saunders BSc(Hons) FBDO D-14986

3 CET points

DAY 3 - 3rd April 2017

Perimetry Workshop: Skills workshop

10:30 - 11:45

3 CET Points

Top 5 HR mistakes made by practice owners

12:00 - 12:30

Emma Wynne Chartered FCIPD, MA HRM

There is a hole in my contact lens bucket!

12:45 - 13:15

David Samuel MBA, dipM, FCIM, FBDO, CL, BCLA

The Optical Professions: What does the future hold?

13:30 - 14:00

Samantha Peters, Chief Executive and Registrar, General Optical Council

Multi Disciplinary Standards for Refractive Surgery

14:15 - 15:15

Richard Edwards BSc MCOptom, FODO

3 CET Points