Window Dressing

Window displays are your own private billboard and provide an opportunity to tell the public what makes your practice stand out – be it clinical excellence or a dedication to the latest in eyewear fashion. The best window displays speak to patients and would-be patients on a number of levels and can be changed regularly to reflect major sporting events, special days over the course of the year and current public health initiatives. However, visual merchandising isn’t easy and not a topic covered in professional qualifications. Luckily, help is at hand with Optrafair’s design tutorials in 2018.


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