Latest news

Shamir launch new 'Enrich Life' Campaign

​One of our core beliefs at Shamir is to invest, support and value our customers. Through great campaigns, supporting marketing materials, as well as retailing advice and training from our experienced team of consultants, we follow our ultimate purpose in supporting you and your team. Therefore, exceeding your business goals whilst building and maintaining a prominent relationship.
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Celebrating 40 years of Optrafair

Four decades at the cutting edge of optics and still going strong. Turn the clock back to 1978. The minority Government of the day survived a vote of confidence, there was panic buying of bread and Gordon McQueen became the UK’s first £500,000 footballer. It was also the first time a new optometry show called Optrafair was held in London.
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