December 11, 2017

A new addition for 2018 - Fashion Catwalk

Spectacle wearers with an eye for fashion can enjoy their very own catwalk show as part of an exclusive preview of the latest frame trends.

The Fashion Catwalk is a new addition to Optrafair 2018. Showcasing the latest eyewear trends, a programme of professionally choreographed catwalk shows will run over the three days of the show featuring the hottest brands and frames from leading suppliers.

Not only a visual spectacle, this unmissable feature will create a buzz at the heart of the show and educate attendees in trend forecasting, purchasing advice and how to tailor the correct style to their customers’ own tastes.

With fashion an ever-growing sector within the profession, the catwalk will sit alongside the latest technological advances and state-of-the-art tools to provide an all-encompassing preview of what we can expect to see in practices up and down the country in 2018 and beyond.

Andrew Yorke, chairman of the Federation of Manufacturing Opticians, said: “We have to remember that from a customer viewpoint we are a fashion industry too. That blend of science and fashion appeals to me and I enjoy discovering new looks and seeing what’s trending.

The frames and the lenses are unquestionably the shop window of our industry and the instruments and machines are what keeps it all ticking along behind the scenes.

The catwalk will sit alongside a host of other features at Optrafair 2018. Back by popular demand are the CET Theatre, ABDO CET Theatre, Window Dressing, and after their successful inauguration at this year’s show, the Business Theatre and FMO Networking Bar.

Meanwhile, other new features for 2018 include the dedicated BCLA Contact Lens Hub and the Independents’ Lounge– a networking space dedicated to independents offering one-to-one access to guest speakers.

Optrafair will take place between April 14 and 16 at the NEC in Birmingham. For more information, and to register for the event, visit www.optrafair.co.uk


About the organisers

Optrafair is brought to you by the Federation of Manufacturing Opticians, MA Exhibitions and Optician magazine, combining some of the most respected organisations serving the optical market. www.optrafair.co.uk/about-organisers

Notes to editors

For interviews, call Daniel Owens from Orange Juice Communications on 07909 916668 or email daniel.owens@ojpr.co.uk

Supporters

Or Click here
to visit the website