4 – 6 April 2020 | NEC | Birmingham

20/20 is the year of optics. Innovation and adaptability are now more important than ever and the modern optician needs to diversify and invest, push the boundaries and explore new opportunities. 

Don't miss out on your chance to attend the UK's leading optical event. Get the quality CET you need, gain fresh perspectives from your peers and discover amazing new resources to transform your practice.

Best of all? Find it all for free, under one roof, at Optrafair 20/20.

Opening times:

Saturday 4 April 2020 0900 – 1800
Sunday 5 April 2020 0900 – 1800
Monday 6 April 2020 0900 – 1700



Latest News

Hearing and vision - have you made the connection?

Managing vision and hearing care together offers huge patient benefits as well as helping you to retain your customers and generate new business. The Hearing Care Partnership have joined Optrafair 20/20 to provide you with the key information you need to understand audiology, see how it can benefit you and how to implement it in your practice.

An Audience With Professors Jones and Morgan

We are pleased to announce that two of the world’s leading contact lens and anterior eye specialists, Professors Lyndon Jones and Philip Morgan, will be speaking at Optrafair 20/20 on 4 – 6 April 2020.

Occuity announces handheld, non-contacting optical pachymeter

Occuity is set to change the field of ocular measurement. They specialise in the research, design and production of non-contacting optical instruments for use in healthcare diagnostics and monitoring. Their meters work by shining low powered light into the eye and then analysing the return signal.


“Great way to source new products and technology in one place. Great location and transport links, and the odd glass of free prosecco”

Lisa Sariwee, Optometrist/Director, Lakeland Optical

“The event has been very well-organised, and from an exhibitor’s point of view it’s good marketing. I’ve seen good communications out in trade journals as well as online and email communication. This is well received because it’s all about having as many of our optical professionals here at the exhibitions like this. Manufacturers like ourselves can talk about innovation, products and partnerships.”

Randeep Gill, Commercial Director, Essilor

“It’s great having a trade show in Birmingham, we love having this trade show on our doorstep because we get lots of customers coming to visit our stall from all over the country, so it’s fantastic. Optrafair is a great show”

Zoe Smith, Head of Marketing, Birmingham Optical

“This very well organised event, is easy to access and provides attendees with a wealth of information on one trip. There is always something to suit all in the optical business, whether it be purchasing, or education. Purely attending for new ideas is definitely enough of an excuse to attend”

Vivienne Starr, Dispensing and Contact Lens Optician, V.C. Starr Opticians

“If you've never visited an optical fair, this is the place to start. If you're already in the profession, there is lots to do and see to keep up to date with the fashion and equipment in the industry”

Chris Pepper, Trainee Contact Lens Optician, Vision Express

Join the community!

Enter your email address below to stay up-to-date with the latest news, offers and show updates

Please read our privacy policy. This will explain how we process, use & safeguard your data.