Managing vision and hearing care together offers huge patient benefits as well as helping you to retain your customers and generate new business. At Optrafair, sit in on dedicated audiology sessions and speak to exhibitors about how you can include audiology in your practice offerings. 
The Hearing Care Partnership

The Hearing Care Partnership have joined Optrafair 20/20 to provide you with the key information you need to understand audiology, see how it can benefit you and how to implement it in your practice. Find out more about them here.

Audiology sessions at Optrafair 20/20
The benefits of including hearing care in your optical business (09:15 - 10:15, Saturday 4 April)
Ryan Leighton, Leightons Opticians & The Hearing Care Partnership
This session will give an overview of how an integrated approach between optical and hearing care can attract new patients, build value and improve loyalty to your practice.

Hearing and vision: what is the connection? (15:15 - 16:15, Saturday 4 April)
Bryony Allen, Professional Services Manager, Leightons Opticians and Hearing Care & Nick Black, CEO and Director, BBR Optometry
Explore the synergies between hearing and vision. What are the health benefits of joined care? What does it take to deliver the services in the right way? What's an effective business model for synergistic care?
Artificial intelligence in hearing healthcare (09:30 - 10:30, Sunday 5 April)
Jeppe Høy Christensen, Research Engineer, Eriksholm Research Centre
Discover some of the state-of-the-art hearing aid technology and insights on how AI can improve the experience of hearing aids. What does the future look like - can we replace a sense completely with technology? 

Person-centred care: engaging your patients in positive decision making (10:30 - 11:30, Sunday 5 April)
Mel Gregory, Group Head of Audiology, The Hearing Care Partnership and Leightons Opticians & Hearing Care
Person-centred care is the gold standard of care for the management of vision and hearing loss. In this session, you will discover some of the key benefits of adopting this approach, as well as how to implement it in your practice.