Hearing and vision - have you made the connection?
Managing vision and hearing care together offers huge patient benefits as well as helping you to retain your customers and generate new business. The Hearing Care Partnership have joined Optrafair 20/20 to provide you with the key information you need to understand audiology, see how it can benefit you and how to implement it in your practice.
Our eyes and ears are essential to healthy ageing. That’s because our hearing and vision are central to maintaining active social lives, helping prevent loneliness and isolation. It’s common for people with unaddressed hearing loss to avoid social situations, as they no longer feel part of the conversation. When people withdraw and become more isolated, it’s time to act – for their wellbeing and for their health.
Loneliness isn’t trivial. It has a measurable impact on your overall health, equivalent to smoking 15 cigarettes a day. If you have a mild hearing loss you are twice as likely to experience depression. With a moderate hearing loss, it’s three times as likely and if you have a severe hearing loss, it’s five times more. People with hearing loss are also more at risk of cognitive decline and dementia. In fact, hearing has been identified as the most significant modifiable risk factor for dementia (Lancet 2017), ahead of hypertension and obesity.
The Hearing Care Partnership & Optrafair 20/20
Including audiology in your optical practice will help you to retain your customers as well as attract new ones, increasing your annual revenue. However, starting this is never easy so The Hearing Care Partnership have put together a programme of sessions at Optrafair 20/20 to help you navigate expanding your practice offering. Don't miss:
- The benefits of including hearing care in your optical business (09:15 - 10:15, Saturday 4 April)
Ryan Leighton, Leightons Opticians & The Hearing Care Partnership
This session will give an overview of how an integrated approach between optical and hearing care can attract new patients, build value and improve loyalty to your practice.
- Hearing and vision: what is the connection? (15:15 - 16:15, Saturday 4 April)
Bryony Allen, Professional Services Manager, Leightons Opticians and Hearing Care & Nick Black, CEO and Director, BBR Optometry
Explore the synergies between hearing and vision. What are the health benefits of joined care? What does it take to deliver the services in the right way? What's an effective business model for synergistic care?
- Artificial intelligence in hearing healthcare (09:30 - 10:30, Sunday 5 April)
Jeppe Høy Christensen, Research Engineer, Eriksholm Research Centre
Discover some of the state-of-the-art hearing aid technology and insights on how AI can improve the experience of hearing aids. What does the future look like - can we replace a sense completely with technology?
- Person-centred care: engaging your patients in positive decision making (10:30 - 11:30, Sunday 5 April)
Mel Gregory, Group Head of Audiology, The Hearing Care Partnership and Leightons Opticians & Hearing Care
Person-centred care is the gold standard of care for the management of vision and hearing loss. In this session, you will discover some of the key benefits of adopting this approach, as well as how to implement it in your practice.