The importance of packaging to a business


Simon Donne Opticians are aware that the packaging is part of the overall customer experience and this message is taken home with the customer - and so have changed from polythene to paper bags with Templecoombe Ltd.

In the early 90s, Simon Donne Opticians approached Templecoombe Ltd needing smart packaging to reflect their brand, for their frames and contact lens solutions but had no idea what would be suitable. More recently, they have sought to update their image wanting something more modern yet still reflecting their core identity of individual, professional care.

Simon Donne now have a smart twist handle paper bag. Being a professional service, they went for a clean crisp design with the white twist handle matching the reversed out text.

The bag protects the product and completes the whole customer cycle from initial consultation, through to carefully selecting and then fitting the frames. Spectacles are
such an important part of peoples everyday lives and the bags are the final part of that interaction.

”I have already recommended Templecoombe to colleagues within the industry, telling them about the quality of the product and service." - Simon, Simon Donne Opticians

To find out more about Templecoombe's products, find them on Stand G40 at Optrafair 20/20. Register free to join them at Birmingham NEC on 4-6 April 2020.