Selling Eyewear is the most lucrative part of the business for most opticians and yet it is the area we invest in least. For example, people who know about style will invest in more than one pair of glasses! This presentation will focus on:
- How to boost your average dispense value
- • Create a “wow” client experience
- • Differentiating your practice with Eyewear Styling
- The importance of Eyewear styling – A brief outline of what it is and how it can work for you.
- Increasing your average dispense value through understanding colour and style
- How to differentiate your practice and create a “wow” experience with Eyewear styling.
Eva Davé, Director, Eyewear Styling Academy and Mincher Lockett & Co Opticians