Marketing and social media: making it work

14:45 - 15:15

Clare Gaba is an expert in social media and marketing and single-handedly created and manages the Louis Stone Optical Instagram account (@louisstoneoptic) which has over 11,000 followers and won a finalist top spot in the AOP Awards.

Too many people profess to be social media experts just because they are active in it. Take some advice from someone who has over 13 years’ experience in it personally and over 10 years’ experience in it in a professional capacity. Make it work for you and your practice. 

Learning Objectives

  • The basics of setting up a successful Instagram page 
  • How to gain followers 
  • How to up your interaction 
  • Marketing – what you could be doing in your workplace

Clare Gaba, Head of Marketing and Communications, Louis Stone Optical and Founder and Managing Director of weflourish