What's On?

See the exciting line-up of features for Optrafair 20/20



New for 2020, the Iris will be the beating heart of the show. It will integrate 2019’s popular and dynamic catwalk with thought-provoking keynote lectures from industry leaders such as Pearse Keane.

Keane is a consultant ophthalmologist at Moorfields Eye Hospital and was placed 4th on a worldwide ranking of up-and-coming ophthalmologists by The Ophthalmologist journal - don't miss out on his session! Find out more here.

The much-loved catwalk will also be back with a bang as models wearing the latest frames take to the stage to demonstrate the benefits and styles of each pair.

 Find out more


Audiology is a growing topic in optics, which is why we've partnered with The Hearing Care Partnership to bring you the key information you need to understand audiology, see how it can benefit you and how to implement it in your practice.

Managing vision and hearing care together offers huge patient benefits as well as helping you to retain your customers and generate new business - don't miss your chance to find out how. 


New for 2020, stroll down Frames Boulevard and discover the latest collections of frames from a variety of brands. Get hands-on with the different pieces of eyewear to test their versatility and style. 

With many exhibitors at Optrafair offering show-only discounts, this is the perfect place to get your hands on the new collections at a discounted rate!


Located next to the Students' Reunion Bar, Profs' Corner is the perfect place to discuss your questions and challenges with industry thought-leaders. Grab a cup of coffee and have an insightful, informal chat with those at the forefront of optical research. 

Some of Optrafair's top speakers will be located at Profs' Corner throughout the show to allow you to follow up on the content of their sessions, or pose your own questions. A full schedule will be coming soon - watch this space! 

Practice Owners' Lounge

A private area on the show floor for the exclusive use of attendees with practice owners. Benefit from a free VIP upgrade and enjoy a comfortable lounge, perfect for both relaxing and conducting meetings.

Free refreshments will be available throughout the show along with charging points, Optrafair TV and free copies of industry publications. Practice owners will also benefit from VIP fast-track entry to Optrafair 20/20. 

If you are a practice owner, you will automatically be awarded VIP status upon your registration.

University Village

Missing your university days? What better place to reunite with your peers than at the University Village and Students' Reunion Bar. Network with fellow alumni and browse all the postgraduate opportunities on offer from leading universities to help develop and diversify your provision. There will even be a photo wall with old alumni photos, courtesy of exhibiting universities - see if you can spot yourself! 

“The oldest and still the best exhibition, set in the heart of the country at the NEC with good travel links to the whole of Britain”

Elaine Yorwarth, Optometrist, Elaine M Yorwarth

“If you've never visited an optical fair, this is the place to start. If you're already in the profession, there is lots to do and see to keep up to date with the fashion and equipment in the industry”

Chris Pepper, Trainee Contact Lens Optician, Vision Express

“There is simply no better way to see such a wide variety of products and services”

Julian Wiles, Revenue Generator, Performance Lenses Ltd

“You will always find something new and useful and catch up with suppliers. I wouldn't miss it”

Nick Carson, Optometrist, Davis Optometrists

“Great way to source new products and technology in one place. Great location and transport links, and the odd glass of free prosecco (that's the main reason I came!)”

Lisa Sariwee, Optometrist/Director, Lakeland Optical

“Optrafair is important to see and experience the whole industry. It is easy to become insular”

Liz Whitmore, Optometrist/Director, Thomas Bond and Partners Ltd

“Optrafair is a place to meet and talk to all sectors of the Optical profession and it gives the visitor an insight into what the market has to offer in all aspects of eyecare from the sight test, the supply of spectacles or contact lenses, low vision aids, vitamin supplements or even referrals to your G.P. or hospital”

Ian Martin, Dispensing Optician, Colin Lee Opticians

“Ideal place to look at various new equipment under one roof. Friendly, relaxed atmosphere with helpful advice at hand”

Lisa Gunning, Do Clo, Sproston & Bowden

“This very well organised event, is easy to access and provides attendees with a wealth of information on one trip. There is always something to suit all in the optical business, whether it be purchasing, or education. Purely attending for new ideas is definitely enough of an excuse to attend”

Vivienne Starr, Dispensing and Contact Lens Optician, V.C. Starr Opticians

“Optrafair is the only fair you need to visit. All the CET you need, industry favourites, lots of new products to see, and use it as an opportunity to network and become more passionate about your career and our industry”

Simone Mason, Dispensing Optician, Perspective Opticians