Optrafair 20/20 is the UK's leading optical conference and exhibition - but not as you know it.
All under one roof in an exciting and dynamic environment of the Birmingham NEC, Optrafair 20/20 provides opportunities to enhance your awareness of new products and services, obtain high quality business advice, and to participate in CET accredited education and business training.
Built on a trusted heritage spanning over 40 years, Optrafair has established itself as the place to close deals, be immersed in the latest clinical thinking, receive sound business advice and get hands-on with new products and equipment.

10 key reasons to attend Optrafair 20/20: 

  1. Bigger and better than ever before - Optrafair 20/20 will introduce a host of new features to ensure you come away with the specific guidance and advice you need to boost your practice.

  2. Optrafair caters for the whole profession - Optrafair unites professionals, support staff, practice managers, owners, manufacturers, distributors, suppliers, and optical associations - there's something for everyone!

  3. Quality business advice - Many of the professional associations and bodies will be hosting informative events for their members.

  4. Improve your knowledge and understanding - Gain insights on products, technology and business from the diverse programme of interactive demos and presentations to take back and put into practice – whilst gaining free CET. 

  5. Get to know your suppliers - Have complete confidence in the quality and provenance of your purchases to safeguard your patients, your registration and your team.

  6. Meet a range of innovative companies - From global brands to newcomers, Optrafair will demonstrate a wide selection of cutting-edge products, services and resources, saving you valuable time in research. 

  7. Exclusives you won’t find elsewhere - Many exhibiting companies offer exclusive show discounts or competitions, making it the perfect place to take advantage of genuine deals.

  8. Great location for the nation - At the heart of the UK motorway network and reliably serviced by national rail and coach services, Optrafair is easy to reach.

  9. Excellent networking opportunities - Meet face-to-face with fellow professionals, or catch up with friends and colleagues over a coffee!

  10. Expert guidance from inspirational speakers - Hear from leading academics and professionals as they relay the latest research, insight and advice in free-to-attend sessions.



“The oldest and still the best exhibition, set in the heart of the country at the NEC with good travel links to the whole of Britain”

Elaine Yorwarth, Optometrist, Elaine M Yorwarth

“If you've never visited an optical fair, this is the place to start. If you're already in the profession, there is lots to do and see to keep up to date with the fashion and equipment in the industry”

Chris Pepper, Trainee Contact Lens Optician, Vision Express

“There is simply no better way to see such a wide variety of products and services”

Julian Wiles, Revenue Generator, Performance Lenses Ltd

“You will always find something new and useful and catch up with suppliers. I wouldn't miss it”

Nick Carson, Optometrist, Davis Optometrists

“Great way to source new products and technology in one place. Great location and transport links, and the odd glass of free prosecco (that's the main reason I came!)”

Lisa Sariwee, Optometrist/Director, Lakeland Optical

“Optrafair is important to see and experience the whole industry. It is easy to become insular”

Liz Whitmore, Optometrist/Director, Thomas Bond and Partners Ltd

“Optrafair is a place to meet and talk to all sectors of the Optical profession and it gives the visitor an insight into what the market has to offer in all aspects of eyecare from the sight test, the supply of spectacles or contact lenses, low vision aids, vitamin supplements or even referrals to your G.P. or hospital”

Ian Martin, Dispensing Optician, Colin Lee Opticians

“Ideal place to look at various new equipment under one roof. Friendly, relaxed atmosphere with helpful advice at hand”

Lisa Gunning, Do Clo, Sproston & Bowden

“This very well organised event, is easy to access and provides attendees with a wealth of information on one trip. There is always something to suit all in the optical business, whether it be purchasing, or education. Purely attending for new ideas is definitely enough of an excuse to attend”

Vivienne Starr, Dispensing and Contact Lens Optician, V.C. Starr Opticians

“Optrafair is the only fair you need to visit. All the CET you need, industry favourites, lots of new products to see, and use it as an opportunity to network and become more passionate about your career and our industry”

Simone Mason, Dispensing Optician, Perspective Opticians

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