Why Visit

From 4 – 6 April 2020 at Birmingham’s NEC, Optrafair will once again bring together the optical community. Optrafair unites professionals and support staff, practice managers and owners of every size of practice, manufacturers, distributors and suppliers, and the optical associations to expand your knowledge about the sector. All under one roof in an exciting and dynamic environment of the Birmingham NEC, the show provides opportunities to enhance your awareness of new products and services, obtain high quality business advice, and to participate in CET accredited education and business training.

Built on a trusted heritage spanning over 40 years, Optrafair has established itself as the place to close deals, be immersed in the latest clinical thinking, receive sound business advice and get hands-on with new products and equipment. Exhibitors include leading brands and newer companies aiming to get a foothold in the market who know that Optrafair is the perfect event to meet dedicated and informed eye care professionals.

Reasons to attend the show

  • For the sector, by the sector  
    Surpluses from Optrafair are ploughed back into the optical industry in the UK
  • Innovative  
    Optrafair pushes the boundaries to maximise exhibitor exposure and visitor experience with features such as the Spectrum Catwalk, the Independents’ Lounge and the Contact Lens Hub
  • Celebrating over 40 years  
    Optrafair was launched in 1978 and continues to galvanise optics and shape the future
  • Centrally located venue  
    The world famous NEC in Birmingham, is easily accessible from anywhere in the UK
  • The whole optical industry  
    Optrafair covers the optical market 100%, with a promotional reach to over 80,000 dedicated eye care professional